Non-no

Japanese fashion magazine

*Non-no*
March 2018 cover with Tsubasa Honda and Kentaro Sakaguchi
Categories	Fashion
Frequency	Monthly^[1]
Circulation	1,239,335 (2014)^[2]
Publisher	Shueisha
First issue	February 1971
Country	Japan
Based in	Tokyo
Language	Japanese
Website	nonno.hpplus.jp

Non-no (ノン－ノ, non-no) is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.^[3]

Men's Non-no, targeted for a male demographic, was first published in 1987.

History

The magazine was established as a fortnightly in 1971.^[4]^[5]^[6] The first issue appeared in February 1971.^[7] Its title derives from the Ainu word for "flower."^[8] Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets teens and young women in their early 20s.^[6]

Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.^[9]

On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.^[10]

In 1978 the circulation of Non-no was 850,000 copies.^[6] In year 2006, the magazine sold 440,870 copies.^[11]

Exclusive models

Current

Yūka Suzuki [ja] (2014–present)^[12]
Fumika Baba (2015–present)^[13]
Nanaka Matsukawa [ja] (2017–present)^[14]
Risa Watanabe (2017–present)^[14]
Manami Enosawa [ja] (2018–present)^[15]
Asuka Kijima (2018–present)^[16]
Mirei Sasaki (2019–present)^[17]
Sakura Endō (2020–present)^[18]
Mayu Yokota (2020–present)
Ayaka Konno (2021–present)
Natsuki Deguchi (2022–present)^[19]
Kanon (2022–present)

Former

Airi Tanaka
Akiko Kikuchi
Anne Watanabe^[20]
Ayumi
Azusa Takehana
Emi
Etsuko Sugai
Hana
Hana Matsushima
Izumi Yamaguchi
Keiko Kurihara
Lina Ohta
Manami Teruya
Michi Ōmori
Miki
Momoko Nagano
Nishida Naomi
Noriko Amakasu
Satsuki Katayama
Shiho
Yasue Sato
Yuko Gomiyo
Sachie Futamura
Mina Sayado
Yasuko Matsuyuki (1990s)^[21]
Yui Natsukawa (1990s)^[22]^[21]
Ryō (1990s)^[21]
Sachiko Katō (1990s)
Koyuki (1990s)^[21]
Kimiko Mori (1999–2001)
Miho Tanaka (2000–2012)
Ema Fujisawa (2001–2005)
Sachiko Ogata (2002–2005)
Rena Takeshita (2004–2009)
Miyu Kogawa (2004–2010)
Momoko Kuroki (2005–2007)
Mew Azama (2006–2007)
Miyu (2006–2010)
Saori Watanabe (2007–2010)
Emi Takahashi (2007–2011)
Mikiko Yano (2008–2012)
Cecil Kishimoto (2008–2015)
Yumi Yamamoto 2009–2010)
Moeka Nozaki 2009–2012)
Nanao (2010–2011)
Naoko Akatani (2010–2012)
Shiori Sato (2010–2012)
Nanaka (2010–2012)
Nozomi Sasaki (2010–2013)
Arisa Sato (2010–2014)
Tsubasa Honda (2010–2018)^[23]
Arisa Nishida (2011–2013)
Noa Iwamoto (2011–2013)
Nagisa Ōshima (2011–2013)
Erena Mizusawa (2011–2013)^[24]
Kyoko Hinami (2011–2013)^[25]
Aya Ōmasa (2011–2016)^[26]
Mao Ueda (2011–2016)
Mio Uema (2012–2013)
Saori Seto (2012–2014)
Moe Arai (2012–2014)
Azusa Mine (2012–2014)
Mirei Kiritani (2012–2015)
Haru (2012–2015)
Sayaka Okada (2012–2018)
Azusa Okamoto (2012–2018)
Honoka Miki (2013–2014)^[27]^[28]
Sachie Futamura (2013–2015)
Seika Taketomi (2013–2016)^[29]
Hinako Kinoshita (2013–2017)^[27]^[30]
Miki Sato (2014–2016)^[31]
Kang Ji-young (2014–2016)
Akiko Kuji (2014–2017)^[12]^[32]
Nina Endō (2014–2018)^[12]
Mina Sayado (2015–2018)
Anri Okamoto (2015–2018)
Yuuna Suzuki (2014–2019)
Haru Izumi (2013–2019)
Riho Takada (2014–2019)
Eri Satō (2016–2019)
Raimu Taya (2018–2020)
Mana Kinjō (2016–2020)
Rena Takeda (2016–2021)
Yua Shinkawa (2015–2021)
Yuko Araki (2014–2021)
Nanase Nishino (2015-2022)

References

^ "Shueisha Women's Magazines". Shueisha Inc. Retrieved 23 April 2015.
^ 一般社団法人日本雑誌協会印刷部数公表 [Japan Magazine Publishers Association Circulation Number Search]. Japan Magazine Publishers Association (in Japanese). Retrieved 23 April 2015.
^ Roman Cybriwsky (18 February 2011). Historical Dictionary of Tokyo. Scarecrow Press. p. 68. ISBN 978-0-8108-7489-3. Retrieved 15 September 2016.
^ Sean Mooney (2000), 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan, Greenwood Publishing Group, p. 123, ISBN 978-1-56720-361-5, retrieved 15 September 2016
^ Fabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199. doi:10.1080/07393180600800734. S2CID 144495642.
^ ^a ^b ^c Kazue Sakamoto (1999). "Reading Japanese women's magazines: the construction of new identities in the 1970s and 1980s" (PDF). Media, Culture & Society. 21. Retrieved 28 April 2016.
^ Lise Skov; Brian Moeran (January 1995). Women, Media, and Consumption in Japan. University of Hawaii Press. p. 60. ISBN 978-0-8248-1776-3. Retrieved 28 April 2016.
^ Hopwood, Sean Patrick (August 10, 2018). "The Hokkaido Ainu – Its History and Future in Modern Japan". Day Translations Blog.
^ Yoko Tokuhiro (25 September 2009). Marriage in Contemporary Japan. Routledge. p. 45. ISBN 978-1-135-23032-6. Retrieved 28 April 2016.
^ "Men's Non-no". Complex. Retrieved 31 October 2015.
^ "Manga Anthology Circulations 2004-2006". ComiPress. 27 December 2007. Retrieved 6 February 2017.
^ ^a ^b ^c 新「non‐no」モデル4人初お披露目フレッシュな美貌に歓声. Modelpress (in Japanese). 19 August 2014. Retrieved 24 September 2018.
^ 2016年ブレイクの予感…「non・no」モデル馬場ふみかを直撃！. Modelpress (in Japanese). 2 December 2015. Retrieved 24 September 2018.
^ ^a ^b 欅坂46渡邉理佐ら新ノンノモデル3人が初お披露目注目美女のプロフィールをチェック. Modelpress (in Japanese). 21 March 2017. Retrieved 24 September 2018.
^ 江野沢愛美「non-no」専属モデルに抜擢. Modelpress (in Japanese). 19 December 2017. Retrieved 24 September 2018.
^ 「non-no」新専属モデルに2人加入 “ドール系美女”多屋来夢＆「ZIP!」お天気キャスター貴島明日香＜GirlsAward 2018 A／W＞. Modelpress (in Japanese). 16 September 2018. Retrieved 24 September 2018.
^ "日向坂46加藤史帆、佐々木久美、佐々木美玲、高本彩花が女性誌専属モデルに". Natalie (in Japanese). 14 February 2019. Retrieved 3 March 2020.
^ "乃木坂遠藤さくらが「ｎｏｎ－ｎｏ」専属モデル就任 - 坂道 : 日刊スポーツ". nikkansports.com (in Japanese). Retrieved 2023-05-03.
^ "話題作に次々出演。注目の女優、出口夏希がノンノモデルに！". nonno.hpplus.jp (in Japanese). Retrieved 2023-10-07.
^ 杏 [An Personal Information]. Eiga (in Japanese). Retrieved 23 April 2015.
^ ^a ^b ^c ^d 雑誌「non-no」出身の女優まとめ【小雪や佐々木希も！】 (in Japanese). Ciatr. 6 July 2017. Retrieved 24 September 2018.
^ 夏川結衣 [Yui Natsukawa Personal Information]. Eiga (in Japanese). Retrieved 23 April 2015.
^ "non-no Model Profile" (in Japanese). Shueisha Inc. Retrieved 23 April 2015.
^ 水沢エレナオフィシャルブログ [Erena Mizusawa Official Blog]. Ameblo (in Japanese). Archived from the original on 19 March 2013. Retrieved 23 April 2015.
^ 日南響子オフィシャルブログ [Kyoko Hinami Official Blog]. Ameblo (in Japanese). Archived from the original on 13 August 2013. Retrieved 23 April 2015.
^ 大政絢「non-no」専属モデル卒業を発表 (in Japanese). modelpress. Retrieved 29 October 2016.
^ ^a ^b 「non・no」に美女3人が新加入 5000人から勝ち抜き. Modelpress (in Japanese). 20 September 2013. Archived from the original on 2 October 2013. Retrieved 24 September 2018.
^ "DeNA、300万DL突破の『パズ億～爽快パズルゲーム』が新テレビCMを放送開始！雑誌「non-no」専属モデル未来穂香さんが出演" [Non-no exclusive model Miki Honoka appears on DeNA TV-CM.]. Social Game Info Inc. (in Japanese). Retrieved 23 April 2015.
^ 「non・no」に18歳・美少女が新加入. modelpress (in Japanese). Retrieved 20 April 2016.
^ 木下ひなこ「non-no」専属モ:卒業を発表今後の活動は. modelpress (in Japanese). Archived from the original on 20 November 2016. Retrieved 20 November 2016.
^ ホリプロTSC、栃木の20歳・佐藤美希さんが頂点に『non-no』でモデルデビュー. oricon ME inc. (in Japanese). Retrieved 20 April 2016.
^ "Non-no Web" ノンノ編集部:直筆メッセージ掲載！久慈暁子、non-noモデルをで卒業します! !. nonnotown (in Japanese). Shueisha. 21 February 2017. Archived from the original on 25 February 2017. Retrieved 24 September 2018.